Case Study

London Transport Museum: Revitalising the Digital Journey

How 247 Commerce transformed the London Transport Museum's online shop into a customer-centric, efficient, and visually stimulating experience.

3 Months

Project Duration

In-House Developers

M1 to M2

Platform Migration

The Destination

In 2019, London Transport Museum was looking to make the online shopping process of the world of Transportation customer-centric, efficient, visually stimulating, and overall, a seamless shopping experience. They wanted to allow people to dive into the world of disused train parts and moquette seats unabashed, and immerse themselves into a world rarely accessible to the public.

The Approach

247 Commerce conducted a code audit along with fixes and completed the site setup making it easier to rollout new updates, features and security fixes to their Magento 2 platform. No more extended delays or complications with deployments to the live site, thereby avoiding site downtime.

Key improvements delivered:

Complete shop design overhaul
User journey & UX focused approach
Mobile optimisation
Futura integration
Fast and efficient payment integration
Improved search functionality

Plan That Route

Using Magento as the operating SaaS platform, we had 10 of our in-house developers completely overhaul the shop design, using the user journey & user experience as the two-pronged visual approach and as the driving force for change.

Magento 2 Migration

Migrated from Magento 1 to Magento 2, ensuring a modern, secure, and scalable platform for future growth.

UX/UI Overhaul

Ten in-house developers completely overhauled the shop design, focusing on user journey and experience to make the process customer-centric and visually stimulating.

Mobile Optimisation

Placed mobile optimisation at the forefront of the new technology to ensure a seamless experience across all devices.

Futura Integration

Leveraged expertise in Futura integration to connect systems seamlessly, a key reason for 247 Commerce's appointment.

Enhanced Functionality

Brought payment options, search functionality, navigation, and look and feel all up to date for a fast and efficient shopping experience.

Client Testimonial

"We appointed 247 Commerce earlier this year for our M1 to M2 migration project. Our new website was launched earlier this month and we have been impressed with the professionalism and speed at which they have delivered phase 1, particularly due to the complexities of the project and the unusual circumstances over the past few months. One of the reasons we chose 247 Commerce was their experience and expertise in Futura integration. The integrations have been delivered successfully and 247 have been quick to react and fix any issues during our post-launch testing phase."

- London Transport Museum